16 Ways Color Affects Your Branding and Marketing

Sep 13

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Continue Reading

6 Benefits of Customer Loyalty Programs

Apr 12

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Apr 5

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Continue Reading

5 Simple Tips to Organize and Run Effective Meetings

Mar 6

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

Continue Reading

8 Graphic Design Mistakes to Avoid

Feb 12

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Continue Reading

How to Protect Your Business From Hackers

Jan 13

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Continue Reading

Why You Should Be Having More Fun at Work

Nov 7, 2025

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

Continue Reading

4 Ways to Improve Communication

Oct 31, 2025

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Continue Reading

How to Work Smarter, Not Harder

Sep 9, 2025

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Continue Reading

Product Safety: What You Need to Know

May 9, 2025

No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...

Continue Reading

Using Customer Profiles to Find the Perfect Promo Products

Apr 25, 2025

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

Continue Reading

5 Tips for Boosting Social Media Engagement

Mar 28, 2025

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

Continue Reading

How One Hour Can Determine Your Success

Mar 6, 2025

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

Continue Reading

The Best Apps For Organization

Feb 6, 2025

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Continue Reading

The Secrets to Attracting Ideal Customers

Dec 18, 2024

You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...

Continue Reading

6 Books That Every Business Owner Should Read

Aug 10, 2024

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

Continue Reading

How to be an Empathetic Leader and Still Get the Job Done

Jul 5, 2024

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Continue Reading

How Promo Products Can Make a Lasting Impression

May 23, 2024

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

Continue Reading

7 Ways to Instantly Make Your Website More User-Friendly

May 8, 2024

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

Continue Reading

5 Ways to Boost Employee Morale

Feb 11, 2024

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

Continue Reading

Leading the Workplace: How to Develop Your Leadership Skills

Jan 21, 2024

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

Continue Reading

Branding 101: Let’s Talk Logos

Jun 6, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Continue Reading

5 Fail-Proof Ideas for Your Business Instagram

Apr 1, 2023

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Continue Reading
Close